More than ever before, consumers want to be able to easily access a variety of details about the products they buy. Data such as ingredients, level of sustainability and where it was sourced is becoming more important to enhance the product experience.
This transparency enables consumers to be informed about the eco-responsibility of their brand. Details around a product are no longer just marketing claims - they are statements that companies must be able to back up with data. Gaining visibility into the performance of manufacturing across the supply chain is a big challenge and means companies are in a constant battle to collect information and then make it actionable.
Digital Enterprise Industry Manager - CP&R
Sharlene is a Digital Enterprise Industry Manager for Consumer-Packaged Goods at Siemens, where she applies emergent and innovative technologies to help make the digital enterprise a reality.
Sharlene holds a degree in Electronic Engineering from the University of Kwa-Zulu/Natal in South Africa and currently lives in the Chicago area with her husband and 2 daughters.