The Artwork of Industry 4.0 – Unlocking the Potential of Digitalization for Consumer Products Companies
Every C-Suite officer is thinking about digitalization and how to embrace it. Digitalization can change every aspect of the value chain—from design to manufacturing to the artwork used in marketing efforts. But how do you get started? Or how do you scale out initial wins? Join Siemens' Suzanne Kopcha, Vice President of Consumer Products & Retail, as she explains the role of artwork—from design files to data—as a critical enabler to digitalization. Learn how to achieve the flexibility needed to develop consumer products in this era of digitalization. Presented by Suzanne Kopcha, Vice President, Consumer Products & Retail Industry Siemens Digital Software
You will learn:
- Does Block chain play a role in collaborating information that appears on a product label?
- Would artwork in this sense also be considered an online image of a product?
- What is the advantage of building artwork on a PLM?
主讲嘉宾简介
苏珊娜·科普查 (Suzanne Kopcha)
战略副总裁
苏珊娜于 1990 年毕业于伦斯勒理工学院，获得 MBA 学位。她在宝洁公司工作了 25 年，在数据分析、项目管理、企业战略和 IT 等领域担任了一系列越来越高级的职务，包括领导从设计到制造的多功能数字化转型项目。苏珊娜曾担任 Siemens Digital Industries Software 消费品和零售战略副总裁，但不是战略副总裁。