Track and Trace to Increase Brand Loyalty and Manage Quality Risk

Speech in Bahasa Indonesian, presentation in English

With globalization and the rise of personal income, consumer packaged goods are no longer just a necessity. The exponential choices that consumers have has created higher competition; as well as the ability to compare brands. Whether it is to increase their brand loyalty; or to ensure the products meet regulatory requirements; the ability to be transparent to the consumers as well as the efficiency and ability to track and trace the entire value chain during crisis - from source of raw ingredients to the manufacturing process, to logistics and distribution of the product – plays an important role in ensuring fast reaction to mitigate a situation that may dilute the brand.

Learn how the ability to trace can provide valuable insight within the processes and allows manufacturers to resolve inefficiencies promptly.

Speaker: Mr. Rahmad Heri Wibowo, Division Manager - Digital Supply Chain, PT Soltius Indonesia

View the entire series here!