New vehicles are adding increasingly complex and highly integrated features, requiring electronic control units (ECUs) with greatly increased processing power. The race to offer competitive feature sets on these highly connected E/E architectures is ramping up the stress on an often already compressed development cycle. In the last few years, more and more original equipment manufacturers (OEMs) have looked to reverse the historical trends for out-sourcing ECU development to Tier 1 suppliers in areas containing IP important to their brands and where new technologies need to be understood. During this webinar, two seasoned experts: Mathias Fritzson, Product Manager for Capital VSTAR, and Brendan Morris, Senior Technical Marketing Engineer, will explore this trend as well as the evolving roles of Tier 1 suppliers and OEMs, and present supportive solutions.

Senior Technical Marketing Engineer
Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

产品经理
在马赛厄斯的职业生涯中,有近二十年的时间都专注于汽车行业嵌入式开发、软件设计,以及多路复用通信。他对汽车系统抱有浓厚的兴趣,并始终保持着对技术的好奇心,这使他能够在诸多领域肩负重任,包括大规模 ECU 生产项目、功能安全研究项目,以及基础技术开发、标准化和客车验证技术。在过去十年间,马赛厄斯供职于 AUTOSAR,致力于推广使用 AUTOSAR 标准,同时还负责产品开发,助力客户取得成功。他目前担任 Capital VSTAR 产品的产品经理。马赛厄斯负责监管产品开发和营销活动。