The Artwork of Industry 4.0 – Unlocking the Potential of Digitalization for Consumer Products Companies
Every C-Suite officer is thinking about digitalization and how to embrace it. Digitalization can change every aspect of the value chain—from design to manufacturing to the artwork used in marketing efforts. But how do you get started? Or how do you scale out initial wins? Join Siemens' Suzanne Kopcha, Vice President of Consumer Products & Retail, as she explains the role of artwork—from design files to data—as a critical enabler to digitalization. Learn how to achieve the flexibility needed to develop consumer products in this era of digitalization. Presented by Suzanne Kopcha, Vice President, Consumer Products & Retail Industry Siemens Digital Software
You will learn:
- Does Block chain play a role in collaborating information that appears on a product label?
- Would artwork in this sense also be considered an online image of a product?
- What is the advantage of building artwork on a PLM?
발표자 소개
Suzanne Kopcha
Vice President, Strategy
Suzanne는 1990년 Rensselaer Polytechnic Institute(렌슬리어 공과대학교)에서 MBA를 취득했습니다. Procter & Gamble에서 25년간 근무하며 설계부터 제조까지 아우르는 다기능 디지털 트랜스포메이션 프로젝트를 이끄는 등 데이터 분석, 프로그램 관리, 기업 전략, IT 분야에서 중책을 맡았습니다. Suzanne는 Siemens Digital Industries Software에서 소비재 및 소매 전략 담당 부사장을 역임했으며, 현재는 전략 담당 부사장이 아닙니다.