Recent advances in computing power, speed, internet connectivity, and evolutionary technology have accelerated the automotive industry's digital transformation to a new level. During the height of the COVID-19 pandemic, the automotive companies that ended up embracing digital transformation would better manage their business operations effectively. And those who haven't should be motivated to accelerate their digital transformation or risk falling behind their competition.
In this webinar, discover the value of smart manufacturing and why digitalization and state-of-the-art hardware are necessary to support the rapid pace of innovation and complexity in today's automotive market — Register to watch now!
The modern manufacturing environment is under an escalating number of regulatory mandates and requirements. At the same time, traditional processes cannot adapt quickly to meet new demands and business requirements of the next generation of automotive products. Any unforeseen breakdowns result in late deliveries, cost overruns due to containment, and failure to meet financial metrics. Traditional automotive manufacturing processes rapidly fall behind, leading companies to lose reputation, competitive position, and business. To attain highly efficient production and implement advancements in manufacturing, automotive companies need to embrace revolutionary technologies with a smart manufacturing approach.
Smart manufacturing is about productivity gain at its core: meeting delivery targets and business metrics by creating an intelligent production environment through connectivity, visualization, and data analytics. It enables the ability to plan and organize virtually, reducing the traditional design, build, test, and break manufacturing ramp-up. And its automated closed-loop feedback process provides a self-learning and correcting environment that can quickly react to current situations and address large-scale design and development issues using smart logistics and real-time data collection. Automotive companies that adopt a smart manufacturing approach can modernize existing capabilities for improvement and benefit now while preparing for the innovations of tomorrow.
The key functional element of smart manufacturing is to bring the virtual and physical worlds of the manufacturing environment together into a highly automated and intelligent physical operating environment. Siemens’ Smart Manufacturing solution drives data integration with deep domain know-how for automotive, enabling unique end-to-end digitalization to establish the closed-loop manufacturing process that provides the main functionality for intelligent operations. With a comprehensive digital twin and a data backbone, automotive companies can modernize legacy equipment faster, make better decisions based on real-time insight, and experience the cost-saving benefits of virtual commissioning.
Digital Enterprise Strategy and Portfolio Management
Srinivasan is responsible for “Digital Enterprise Strategy and Portfolio management” at Siemens AG, Digital Industries, and is based in Germany.
Srinivasan is a passionate engineer and management professional with rich international experience in management consulting, strategy, business development, portfolio management, project management, sales, and marketing. He has successfully managed diverse businesses and cross-functional teams to inspire, drive and achieve operational excellence.
In his current role, Srinivasan actively shapes Siemens Digital Enterprise portfolio / innovative solutions to address industry-specific challenges and truly impact customers, society, and the environment. He leverages Siemens technology with purpose to accelerate digital transformation and drive sustainable industrial innovations – saving our finite resources with infinite data.
With Siemens Digital Enterprise Suite, he supports companies of all sizes with the right products and consistent solutions and services for integrating and digitalizing the entire value chain.
Srinivasan has a strong academic track record with a Master of Business Administration and Bachelor in Electrical & Electronics Engineering (University gold medalist).
Director of Automotive and Transportation Solutions
Greg Roth is the Director of Automotive and Transportation Solutions in the Industries Group at Siemens Digital Industries Software.
Previously, Mr. Roth held positions at Ford Motor Company, Eaton Corporation, and Amcor Packaging. More recently, he was Chief Engineer for the CAE and NVH departments at ZF-TRW Automotive North America Braking Systems in Livonia, Michigan.
In his current role, he champions CAD, CAE & PLM technologies and processes for companies at a global enterprise-level achieving substantial reductions in product development costs and time while improving overall quality.
Mr. Roth holds an M.S. in Mechanical Engineering from the University of Michigan, an M.S. in Electronics and Computer Controls Engineering from Wayne State University, and a B.S. in Mechanical Engineering from Michigan State University.