The Artwork of Industry 4.0 – Unlocking the Potential of Digitalization for Consumer Products Companies

Every C-Suite officer is thinking about digitalization and how to embrace it. Digitalization can change every aspect of the value chain—from design to manufacturing to the artwork used in marketing efforts. But how do you get started? Or how do you scale out initial wins? Join Siemens' Suzanne Kopcha, Vice President of Consumer Products & Retail, as she explains the role of artwork—from design files to data—as a critical enabler to digitalization. Learn how to achieve the flexibility needed to develop consumer products in this era of digitalization. Presented by Suzanne Kopcha, Vice President, Consumer Products & Retail Industry Siemens Digital Software

You will learn:

• Does Block chain play a role in collaborating information that appears on a product label?
• Would artwork in this sense also be considered an online image of a product?
• What is the advantage of building artwork on a PLM?