The Artwork of Industry 4.0 – Unlocking the Potential of Digitalization for Consumer Products Companies
Every C-Suite officer is thinking about digitalization and how to embrace it. Digitalization can change every aspect of the value chain—from design to manufacturing to the artwork used in marketing efforts. But how do you get started? Or how do you scale out initial wins? Join Siemens' Suzanne Kopcha, Vice President of Consumer Products & Retail, as she explains the role of artwork—from design files to data—as a critical enabler to digitalization. Learn how to achieve the flexibility needed to develop consumer products in this era of digitalization. Presented by Suzanne Kopcha, Vice President, Consumer Products & Retail Industry Siemens Digital Software
You will learn:
- Does Block chain play a role in collaborating information that appears on a product label?
- Would artwork in this sense also be considered an online image of a product?
- What is the advantage of building artwork on a PLM?
Meet the speaker
Suzanne Kopcha
Vice President, Strategy
Suzanne graduated with an MBA from Rensselaer Polytechnic Institute in 1990. She spent 25 years at Procter & Gamble in series of increasingly senior roles in areas such as data analytics, program management, corporate strategy and IT, including leading a multi-functional digital transformation project from design to manufacturing. Suzanne was the Vice President of Consumer Products & Retail Strategy at Siemens Digital Industries Software, and is not the VP of Strategy.