The complexity of vehicle design is rapidly evolving as software dominates the innovative and business generating market opportunities. These changes are pushing the tools and methodologies used by automotive engineers to their limits. This is especially true for the electrical and electronic systems as they are increasingly dominating the operation of a vehicle’s safety-critical systems, user experience and convenience features. To keep pace in this dynamic market, car manufacturers will need a methodology that enables engineers to design accurate and optimized systems. This presentation will be a technical discussion about the challenges and approaches needed to realize vehicles in the mobility age.
Brand loyalty is not what it used to be; 66% of consumers would switch if a competitor offered better ADAS capability, for example. Old loyalties were based on engine performance or vehicle handling; new loyalties are being formed based on integration into your digital life. How do automakers change how a vehicle is designed, developed, and organizational modifications to support significant software content?
Key takeaways from this webinar include:
IES Market Development Manager
Dave is the market development manager at Siemens Digital Industries Software. His focus is on working with Siemens customers in the automotive industry. Over the past 20 years he has held various engineering roles including system architect, software engineering and product manager for Capital tools and HDL solutions. Dave Wallace obtained his BS with Honors in Software engineering from De Montfort University.