on-demand webinar

Software defined vehicles & the automotive industry software factory

Software factories are emerging across the automotive industry enabling Over-the-Air updates of Software Defined Vehicles over their lifecycle

Estimated Watching Time: 60 minutes


Software defined vehicles & the automotive industry software factory

Software factories are being talked about by OEMs and Tier 1 suppliers in the automotive industry, in association with Software Defined Vehicles (SDV). In this webinar, we'll explain the link and the reasons for this change.

Automotive development is now a complex mix of hardware developed along traditional processes, under ever-increasing time and cost pressures, and increasingly often agile software development processes. To understand how and why this is happening, we'll discuss the technologies that have unlocked the SDV, and the market trends and demands that have catalyzed these trends. We'll cover topics from centralized and zonal architectures to automotive ethernet, through to connectivity, and the interdependent functions of the modern vehicle.

What you'll learn:

  • The trends and consequences of OEM's vertical integration in software development
  • How the automotive software development processes are evolving.
  • Features as a Service, subscriptions, monetizing the software lifecycle.
  • How Automotive Ethernet and Centralized and Zonal E/E architectures enable SDVs
  • Does Electrification have an influence on the SDV trend?

Meet the speaker

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.