On-Demand Webinar

Software-defined vehicles drive vertical integration and horizontal collaboration of OEMs and suppliers

Ensure compatibility and availability of software and hardware in SDVs

Estimated Watching Time: 60 minutes


Interior of a software-defined vehicle that has features and functions primarily enabled through software on the dashboard display.

Automotive OEMs are increasing their vertical integration in software platforms and systems development to accelerate the availability of the technologies they need in software-defined vehicle (SDV) production. This involves working with new partners deeper down the hardware and software technology stacks, bringing new skills, methods, and processes in-house while still working with some traditional Tier 1 supplier partners. The results are wide-ranging; architecture and integration teams are now collaborating horizontally with internal and external suppliers and may need to utilize disruptive new technologies like software factories.

Explore SDV trends and how they affect OEMs and Tier 1 suppliers

This webinar will explore software-defined vehicle trends, what they mean for OEMs and Tier 1 suppliers, the areas of development affected, and how the new collaborations between OEMs, technology vendors, and standards organizations are starting to work. You will learn how partnerships now extend more formally between different standards bodies, ensuring the compatibility and availability of software and hardware supporting heterogeneous software platforms often described by terms like OEM.OS. Register now!

Meet the speakers

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

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