on-demand webinar

How the automotive industry is embracing software-defined vehicles

Drive vertical integration and horizontal collaboration in OEMs and suppliers

Estimated Watching Time: 60 minutes


Interior of a software-defined vehicle that has features and functions primarily enabled through software on the dashboard display.

In this webinar, we explore software-defined vehicle trends, what they mean for OEMs and Tier 1 suppliers, the areas of development affected, and how the new collaborations between OEMs, technology vendors, and standards organizations are starting to work. You will learn how partnerships now extend more formally between different standards bodies, ensuring the compatibility and availability of software and hardware supporting heterogeneous software platforms often described by terms like OEM.OS. Register to watch now!

Explore how current SDV trends affect OEMs and Tier 1 suppliers

Automotive OEMs and Tier 1 suppliers have used the AUTOSAR methodology for over a decade, and it's been successfully deployed in all vehicles today. With software platform complexity and the pace of innovation increasing, automotive software development is transforming and becoming a competitive advantage. The ability of software to efficiently support the available hardware resource is integral to the SDV, a vehicle whose features and functions are primarily software-enabled.

Ensure compatibility and availability of software and hardware in SDVs

Automotive OEMs are increasing their vertical integration in software platforms and systems development to accelerate the availability of the technologies they need in software-defined vehicle (SDV) production. This involves working with new partners deeper down the hardware and software technology stacks, bringing new skills, methods, and processes in-house while still working with some traditional Tier 1 supplier partners. The results are wide-ranging; architecture and integration teams are now collaborating horizontally with internal and external suppliers and may need to utilize disruptive new technologies like software factories.

Standardize technologies to meet software-defined vehicle trends

Technology vendors commercialize standardized technology, and OEMs and suppliers must utilize this technology in production. Partnerships now extend more formally between different standards bodies, ensuring the compatibility and availability of software and hardware supporting heterogeneous software platforms. That is why Siemens announces new collaborations with other software standards every few months and scales to service-oriented architecture with our adaptive platform.

Discover more about how Siemens offers flexibility and protection to allow different ways of integrating software using automated tools designed for service-oriented architectures. Watch the webinar now!

Meet the speaker

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

Related resources