The demand for smart, connected and sustainable products increasingly drives the trend towards software-defined vehicles (SDV). Implementing the needs for the mega-trends of automation and connectivity, the automotive Electrical/Electronic (E/E) architecture is evolving towards centralized and zonal architectures. Zonal ECUs require safe and secure communication with high bandwidth and low latency leading to deployment of automotive Ethernet. A highly efficient and integrated solution is required to manage design complexity, meet design constraints and achieve compliance with international standards when delivering efficient and reliable network communication software.
What you will learn from this webinar:
Product Manager
Mathias has spent over 20 years of his career in embedded development and design of software and multiplexed communication for the automotive industry. His interest in automotive systems and technical curiosity has brought him to key assignments scaling from software engineering on large-scale ECU production programs to research programs in functional safety, E/E technology development, standardization, and verification on communication bus technology. Mathias has spent the last decade on AUTOSAR, advocating for the use of the standard while conducting product development and making customers successful. Currently, he is the product manager for Siemens Capital Embedded software products. Mathias oversees product development and marketing activities.
Senior Technical Marketing Engineer
Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEMs at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.
Brendan holds an M.Eng degree in Automotive Engineering from Loughborough University and although he is based in the UK can often be found in several of the major Automotive development hubs around the globe.