on-demand webinar

Drive vertical integration and horizontal collaboration in OEMs and suppliers

Realize LIVE | Capital | Automotive and transportation | Electronics

Estimated Watching Time: 59 minutes


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Automotive OEMs are increasing their vertical integration in areas of software platform and systems development to accelerate the availability of the technologies they need in production form. This involves working with new partners deeper down the hardware and software technology stacks, bringing new skills, methods and processes in house, all whilst still working with some traditional tier 1 supplier partners.

The results are wide ranging. Architecture and integration teams are now working with internal and external suppliers, and the teams may encounter and need to utilize disruptive new technologies, increasingly in the form of software factories. Watch this session to learn about driving vertical integration and horizontal collaboration in OEMs and suppliers.

Explore these trends and what they mean for OEMs and Tier 1 suppliers, the areas of development affected and how the new collaborations between OEMs, technology vendors and standards organizations are starting to work. Collaboration now also extends more formally between different types of standards bodies, ensuring the compatibility and availability of software and hardware supporting heterogeneous software platforms often described by terms similar to OEM.OS.

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Meet the speaker

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

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