Speech in Bahasa Indonesian, presentation in English
With globalization and the rise of personal income, consumer packaged goods are no longer just a necessity. The exponential choices that consumers have has created higher competition; as well as the ability to compare brands. Whether it is to increase their brand loyalty; or to ensure the products meet regulatory requirements; the ability to be transparent to the consumers as well as the efficiency and ability to track and trace the entire value chain during crisis - from source of raw ingredients, to the manufacturing process, to logistics and distribution of the product – plays an important role in ensuring fast reaction to mitigate a situation that may dilute the brand.
Learn how the ability to trace can provide valuable insight within the processes and allows manufacturers to resolve inefficiencies promptly.