Drive sustainability in cosmetic brands
The cosmetics and beauty industry has always been on the cutting edge of product innovation, adapting to consumer demands, new trends, and regulations. The consumer demand for more sustainable and conscious products is posing some new challenges to the industry, such as the need to look for more legitimate, greener, and traceable ingredients to deliver your products in the best possible package.
Watch this on-demand webinar to learn from experts about the complexities of sustainable beauty. We will provide you with the relevant examples and solutions you need to advance on your digitalization journey to meet the ever-increasing demands of conscious consumers and drive sustainability into your cosmetic brands, as well as answer questions such as:
The beauty and cosmetics industry is becoming more regulated, which has an impact on both product formulation and the supply chain. Product expectations are rapidly rising in emerging markets. Manufacturers must reduce time-to-market for new product introductions and improve production flexibility and efficiency to enable individualized mass production.
To achieve this, manufacturers need a digitalized supply chain that allows them to quickly change production mix and volume, as well as software applications that are scalable and flexible enough to streamline and optimize all R&D-related processes and align them with manufacturing. The platform should keep cosmetics formulation development in line with quality and regulatory requirements. The seamless integration and alignment of R&D and manufacturing data and processes significantly speeds up the transition of final product designs to mass production.
In recent years, the effects of manufacturing, packaging, and shipping consumer products have become more complex. Manufacturers are being forced to reconsider how they produce and package products in response to increasing regulations and consumer concerns. Consumers expect product packaging to inform them about the product's composition and environmental impact, and an attractive package is no longer enough. As brands adopt new methods of producing sustainable products, they will face new challenges. Product designers must maximize material use, take advantage of modern manufacturing capabilities, and deliver the environmentally friendly products that customers expect.
Vice President, Consumer Products & Retail, US Sales