On-Demand Webinar

Bringing Automotive Embedded Software In-house

Automotive Software Development: the radically shifting landscape for OEMs and suppliers

Estimated Watching Time: 57 minutes


Automotive OEMs are bringing embedded software development in house

New vehicles are adding increasingly complex and highly integrated features, requiring electronic control units (ECUs) with greatly increased processing power. The race to offer competitive feature sets on these highly connected E/E architectures is ramping up the stress on an often already compressed development cycle. In the last few years, more and more original equipment manufacturers (OEMs) have looked to reverse the historical trends for out-sourcing ECU development to Tier 1 suppliers in areas containing IP important to their brands and where new technologies need to be understood. During this webinar, two seasoned experts: Mathias Fritzson, Product Manager for Capital VSTAR, and Brendan Morris, Senior Technical Marketing Engineer, will explore this trend as well as the evolving roles of Tier 1 suppliers and OEMs, and present supportive solutions.

What you will learn from this webinar:

  • How the work split between OEM and Tier 1 suppliers is changing for embedded software development
  • Which systems are leading this change
  • What this means to the development processes, needed skills and data exchange
  • How modern design methods and solutions support and enable these ways of working
  • How generative tooling supports developments within new teams, with reduced reliance on highly experienced specialist engineers

Meet the speakers

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

Capital VSTAR

Mathias Fritzson

Product Manager

Mathias has spent nearly 20 years of his career in embedded development and design of software and multiplexed communication for the automotive industry. His interest in automotive systems and technical curiosity has resulted in key assignments scaling from software engineering on large-scale ECU production programs to research programs in functional safety, base technology development, standardization, and verification on bus technology. Mathias has spent the last decade on AUTOSAR, advocating for the use of the standard while conducting product development and making customers successful. Currently, he is the product manager for Capital VSTAR products. Mathias oversees product development and marketing activities.

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