Today's automotive manufacturers face intensified competition from more technology-driven market players, rapidly changing consumer demands, and increased regulatory requirements. Staying ahead of the competition will require new engineering processes that enable a faster, more cost-effective, and more efficient innovation pace to deliver next-generation vehicles profitably.
The traditional engineering approach inhibits the development of high-quality complex products. Integration and cross-collaboration of development activities are crucial in providing the necessary sharing and collaboration of key design elements for next-generation vehicle safety, light-weighting, performance, and fuel economy. With Siemens Accelerated Product Development solutions, automakers can break down traditional silos to enable better product
concept development and product development.
All physics domains must be included in today’svehicle development process, including electrical, electronic, mechanical, and software. It is insufficient to excel at mechanical development if the products do not work electronically, and vice versa. New integrated simulation technologies allow quick assessment of numerous design concepts based on available design parameters. Siemens Accelerated Product Development solution provides the tools needed to identify better designs early in the development cycle, resulting in more innovative products that offer a competitive advantage.
To reshape existing products and developnext-generation products, designers combine traditional technologies, such as feature modeling, with new technologies like design optimization and convergent modeling. This revolution, known as generative engineering, changes design processes, simulation productivity, and additive manufacturing. Automotive companies can leverage the power of these new emerging manufacturing approaches with Siemens Accelerated Product Development solution to speed up while reducing costs.
Director of Automotive and Transportation Solutions
Greg Roth is the Director of Automotive and Transportation Solutions in the Industries Group at Siemens Digital Industries Software.
Previously, Mr. Roth held positions at Ford Motor Company, Eaton Corporation, and Amcor Packaging. More recently, he was Chief Engineer for the CAE and NVH departments at ZF-TRW Automotive North America Braking Systems in Livonia, Michigan.
In his current role, he champions CAD, CAE & PLM technologies and processes for companies at a global enterprise-level achieving substantial reductions in product development costs and time while improving overall quality.
Mr. Roth holds an M.S. in Mechanical Engineering from the University of Michigan, an M.S. in Electronics and Computer Controls Engineering from Wayne State University, and a B.S. in Mechanical Engineering from Michigan State University.
Senior Marketing Manager, Product Engineering Software
Tom Spangler has more than 25 years of experience in CAD and PLM, including 15 years in the automotive industry at both the OEM and supplier levels. He started at Ford Motor Company in 1993 as a designer and held various positions design, IT, and data management in both Ford and Visteon during his time there. Tom completed his master’s degree in business administration in 2006 and joined Siemens in 2008 as a marketing manager. In that role he has created and contributed to multiple product launches, marketing campaigns, and other initiatives.