On-Demand Webinar

Automotive concept development and product design

Speed up while reducing costs with end-to-end functional integration

Estimated Watching Time: 38 minutes


Today's automotive manufacturers face intensified competition from more technology-driven market players, rapidly changing consumer demands, and increased regulatory requirements. All of this is causing an increase in product concept development complexity. Engineers must now develop optimized designs while minimizing material use and still meeting all requirements to stay ahead of the competition. This will require new engineering processes that enable a faster, more cost-effective, and more efficient pace of innovation to profitably deliver next-generation vehicles.

In this webinar, discover how Siemens Accelerated Product Development solution provides the tools needed for better product concept development and product development by enabling:

  • Comprehensive integrated vehicle design automation

  • A flexible design approach

  • Generative engineering

  • Design collaboration across domains

Enable collaboration across disciplines to accelerate automotive innovation

The traditional engineering approach inhibits the development of high-quality complex products. Integration and cross-collaboration of development activities are crucial in providing the necessary sharing and collaboration of key design elements for next-generation vehicle safety, light-weighting, performance, and fuel economy. With Siemens Accelerated Product Development solutions, automakers can break down traditional silos that often lead to program development disconnects and costly delays.

Identify better designs early in product concept development

All physics domains need to be included in today’s vehicle development process, including electrical, electronic, mechanical, and software. It is insufficient to excel at mechanical development if the products do not work electronically, and vice versa. New integrated simulation technologies allow quick assessment of numerous design concepts based on available design parameters. Siemens Accelerated Product Development solution provides the tools needed to identify better designs early in the development cycle, resulting in more innovative products that offer a competitive advantage.

Speed up while reducing costs with generative engineering

To reshape existing products and develop next-generation products, designers combine traditional technologies, such as feature modeling, with new technologies like design optimization and convergent modeling. This revolution, known as generative engineering, changes design processes, simulation productivity, and additive manufacturing. Automotive companies can leverage the power of these new emerging manufacturing approaches with Siemens Accelerated Product Development solution to speed up while reducing costs.

Meet the speakers

Siemens Digital Industries Software

Greg Roth

Director of Automotive and Transportation Solutions

Greg Roth is the Director of Automotive and Transportation Solutions in the Industries Group at Siemens Digital Industries Software.
Previously, Mr. Roth held positions at Ford Motor Company, Eaton Corporation, and Amcor Packaging. More recently, he was Chief Engineer for the CAE and NVH departments at ZF-TRW Automotive North America Braking Systems in Livonia, Michigan.

In his current role, he champions CAD, CAE & PLM technologies and processes for companies at a global enterprise-level achieving substantial reductions in product development costs and time while improving overall quality.
Mr. Roth holds an M.S. in Mechanical Engineering from the University of Michigan, an M.S. in Electronics and Computer Controls Engineering from Wayne State University, and a B.S. in Mechanical Engineering from Michigan State University.

Siemens Digital Industries Software

Thomas Spangler

Senior Marketing Manager, Product Engineering Software

Tom Spangler has more than 25 years of experience in CAD and PLM, including 15 years in the automotive industry at both the OEM and supplier levels. He started at Ford Motor Company in 1993 as a designer and held various positions design, IT, and data management in both Ford and Visteon during his time there. Tom completed his master’s degree in business administration in 2006 and joined Siemens in 2008 as a marketing manager. In that role he has created and contributed to multiple product launches, marketing campaigns, and other initiatives.