In this webinar, industry experts discuss and debate commonalities and unique aspects of electrification in the automotive and aerospace industries. In no engineering discipline is the impact of digitalization more apparent than in electrical. Modern automotive and aerospace systems & platforms increasingly rely on electrical systems to implement the capabilities required for program success. This session will explore this trend and discuss Siemens’ contributions to making model-based electrical and electronic (E/E) systems development a reality, enabling program effectiveness on the ground and in the air.
Capabilities required to meet mission requirements are increasingly provided by electrical systems. Many motivating factors and forces are in support of – and some opposed to – electrification in mass scale. It isn’t a new technology, and the transition has happened in stages of development over time developed around specific needs or missions. As the environment and infrastructure evolve, new opportunities emerge beyond meeting government requirements.
New business models are in play that enable profitability that didn’t exist in the past. The question isn’t why this is happening, but how fast is it happening and how fast should it happen? Supporting traditional models while investing in new vehicles of the future profitably – these are exciting challenges in both industries.
Platform developers in aerospace and automotive are interested in capturing benefits of electrification at every iteration. When a capability is implemented electrically, these benefits typically include:
In the big picture, keys to success in aerospace and automotive electrification include technology advancements, cost optimization of batteries, scale–mass–produced electrified vehicles, legislation and incentives on both the business and consumer side as well as industry consolidation and collaboration.
In practice, if you want to succeed in aerospace and automotive electrification, you need:
It has to be multidisciplinary to introduce innovation with as little risk as possible to your milestones. To do that, the more insight you can gain early, the better.
For example, when you are doing electrical systems architecture design, if you can virtually integrate your electrical system even then and get some sense of where your errors are going to be for a better starting point architecturally, that helps you. If you can then transfer that with a working digital thread into the various implementation disciplines in electrical, like networking or the electrical design itself or the electrical distribution system or EWIS, then you have intent flowing into the design environment. Next, you can virtually integrate and test something before you build it. You get benefits by using the same database you designed from to generate all the artifacts you need to do the manufacturing and sustainment.
Virtual integration and test make a difference for you to build confidence – the flip side of risk. Watch the webinar to learn more.
Senior Director Automotive & Transportation - Integrated Electrical Systems (IES)
Doug leads the automotive and transportation business for Siemens’s IES segment. Before Siemens, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identifying Product and Technology trends resultant from market, regulatory and economic indicators. He established a global process for prioritization of R&D projects, resources and investment, instead of disparate regional strategies, and built the business case to enable and support new portfolio development. Before this, Doug was Vice President of the Yazaki General Motors business unit, responsible for global P&L, sales strategy and overall customer relationships, driving significant success at the account. Doug holds a master’s in automotive engineering from Lawrence Technological University, MAE, and Bachelor of Science in Electrical Engineering and Computer Science from Wayne State University, BSEE.
Senior Director Aerospace & Defense
Leading the aerospace business for the IES segment, Anthony is charged with expanding IES’s contribution to this market. Prior to this role, he led the Mentor Graphics technical sales team serving The Boeing Company. He joined Mentor in 1999, growing to lead the marketing organization for Mentors’ integrated circuit physical verification product line, Calibre, before joining Mentor’s sales team. Anthony spent nearly twenty years in the defense industry, developing electro-optic and electro-acoustic systems and businesses, working primarily in the tactical missile countermeasure and underwater imaging domains. He holds bachelor and master’s degrees in Electrical Engineering from the Massachusetts Institute of Technology and a master’s degree in Business Administration from Northeastern University.