on-demand webinar

Leveraging a Digital Twin for Innovation Efficiency


Leveraging a Digital Twin for Innovation Efficiency

Is your company struggling to keep up with the rapid pace of innovation?

· Are your internal systems and processes inhibiting you from keeping up with new advancements in technology and putting you at a competitive disadvantage?

· Are you able to consistently deliver high-quality, highly reliable, and safe products on-time and on-budget?

· Are you catching design errors late in manufacturing causing costly delays and rework?

· Are product quality issues driving up warranty costs?

Adopting a model-based design and manufacturing approach leveraging a Digital Thread that connects product information with people throughout your organization is key to addressing these and other challenges.

An open and integrated digitalization strategy allows heavy equipment OEM’s and suppliers to innovate more efficiently and expand their product and service offerings which contributes more value to their customers and the entire value chain.

Join us on December 9th, 2020 to find out how the Digital Twin can help manufacturers innovate more efficiently to meet growing customer demands and address increasing product complexity to remain competitive in today’s global market.


11:00 – 11:50am

Digital Twin keynote address

Dr. Norbert Gaus, EVP for Digitalization and Automation R&D, Siemens Corporate Technologies

11:50 – 12:10pm

Why is a Digital Twin crucial to becoming an efficient innovator?

Hendrik Lange, Director, Heavy Equipment at Siemens Digital Industries Software

12:10 – 12:30pm

How to get started realizing your Digital Transformation

Patrick Bachmann, Industry Strategist, Siemens Digital Industries Software

Meet the speakers

Siemens Digital Industries Software

Hendrik Lange

Director, Heavy Equipment

Since 2012, Hendrik Lange is part of the Siemens DI SW Industry Organization. Beginning of the year, Hendrik was appointed as the Industry Lead for the Heavy Equipment Industry. Prior to that, he supported the Industry Lead for the Automotive & Transportation Industry as Director Automotive & Transportation. Previously to these assignments, he was responsible for Automotive Industry Marketing in EMEA and worked in different roles in Pre-Sales, Post-Sales and Business Consulting in Germany.Before joining Siemens in 1999, Hendrik worked for EDS in Germany and in Charlotte, NC. He holds a Masters Degree (Dipl.-Ing.) in mechanical engineering.

Siemens Digital Industries Software

Patrick Bachmann

Industry Strategist

Patrick is a Business Consultant for Siemens Digital Industries Software. Patrick has more than 27 years of experience in planning, deploying, and measuring successful business-enabling product lifecycle solutions. He has held many positions within Siemens including leadership roles in PD, Project and Program Mgmt and Services Mgmt, as well as 15 years in Business Development for Americas. Patrick has worked across multiple industry verticals including Automotive, Aerospace, High Tech, CPG, Medical Devices, Industrial Machinery, and Heavy Equipment. Patrick has a Lean Six Sigma Blackbelt and is a CEB certified Challenger Instructor. Patrick received a B.S. in Mechanical Engineering from the University of Akron and went on to earn his MBA from the University of Rochester Simon School of Business with a concentration in Computer Science. Patrick is based in Cincinnati OH.