Automation and abstraction are reshaping electronics design. Xpedition technology helps engineering teams reduce manual effort, manage rising system complexity, and move from intent to production with greater speed and confidence. This webinar will show how Siemens enables scalable PCB and electronic systems design through intelligent automation, connected data flows, and abstraction-driven workflows that support both individual engineers and growing teams.
This webinar explains how Xpedition technology helps solve these challenges through automation and abstraction. Automation reduces repetitive tasks, improves consistency, and accelerates execution. Abstraction allows engineers to work from functional intent, reusable blocks, and integrated design data instead of rebuilding designs from scratch.
Attendees will learn how Siemens supports a more intuitive, intelligent, connected, integrated, and scalable design process.

Senior Audience Marketing Manager
David Haboud bridges hardware complexity and software clarity as a Sr. Audience Manager with over a decade in EDA. Drawing from his electrical engineering background and aerospace firmware experience, David transforms technical capabilities into compelling narratives through strategic persona identification and customer segmentation. At Siemens, he specializes in connecting technical solutions with business outcomes through methodical analysis and creative communication that resonates with both engineers and business leaders. David developed his expertise at the University of Southern California with a focus on computer architecture and hardware/software integration before starting his career developing firmware and data acquisition systems for auxiliary power units. When not creating impactful product messaging through webinars, videos, and global training initiatives, he hosts improvisational and stand-up comedy shows throughout San Diego—skills that enhance his ability to engage audiences and communicate with clarity and impact.