On-Demand-Webinar

Embedded Software für Automotive im eigenen Unternehmen entwickeln

Automotive Software Development: the radically shifting landscape for OEMs and suppliers

Geschätzte Wiedergabezeit 57 Minuten

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Automobilhersteller entwickeln Embedded Software im eigenen Unternehmen

Neue Fahrzeuge verfügen über immer komplexere und hochintegrierte Funktionen, die Steuergeräte mit deutlich höherer Rechenleistung erfordern. Der Wettlauf um wettbewerbsfähige Funktionen auf diesen hochgradig vernetzten E/E-Architekturen erhöht den Druck auf den oft ohnehin schon kurzen Entwicklungszyklus. In den letzten Jahren haben immer mehr Originalgerätehersteller (OEMs) versucht, den historischen Trend zur Auslagerung der Steuergeräteentwicklung an Tier-1-Zulieferer in Bereichen umzukehren, die für ihre Marken wichtiges geistiges Eigentum enthalten und in denen das Verständnis neuer Technologien unabdinglich war. In diesem Webinar erläutern zwei erfahrene Experten – Mathias Fritzson, Product Manager für Capital VSTAR und Brendan Morris, Senior Technical Marketing Engineer – diesen Trend, die neuen Rollen von Tier-1-Zulieferern und OEMs und präsentieren Lösungen zu ihrer Unterstützung.

In diesem Webinar erfahren Sie mehr darüber:

  • Wie sich die Arbeitsteilung zwischen OEM und Tier-1-Zulieferern bei der Entwicklung eingebetteter Software verändert
  • Welche Systeme diesen Wandel anführen
  • Was dies für die Entwicklungsprozesse, die benötigten Fertigkeiten und den Datenaustausch bedeutet
  • Wie moderne Konstruktionsmethoden und Lösungen diese Arbeitsweisen unterstützen und ermöglichen
  • Wie Generative Tooling Entwicklungen innerhalb neuer Teams unterstützt und die Abhängigkeit von erfahrenen Fachingenieuren verringert

Reduce the risk of errors with automotive embedded software

Automakers face the challenge of increasing complexity in-vehicle systems with continuous pressure on cost and timing. Automotive embedded software has many protocols and standards requirements, making collaboration critical for OEMs when building future systems. Developers need to have an efficient, automated workflow that removes repetitive tasks, eliminates manual errors, and gives additional tool assistance when required to collaborate engineering activities. Siemens provides embedded software solutions that put the developer first and are usable in the whole vehicle with the necessary properties for the features of today and tomorrow. It is generative automated, provides an ease-of-use, and allows the reuse of the applicable parts of the design to support engineers in getting it right the first time.

Streamline ECU software development by using E/E systems

Software is fast becoming the dominant part of the vehicle value. OEMs need to ensure that the system is according to the features described at the higher level. Collaborating on IP protection is necessary for the insourcing trend of combining the OEM's IP and supplier and partner IP. The OEM's value is the developers, and the environment for them to operate in needs to be attractive, and they need to retain all of their skills. Future personal transportation needs will require a different set of configuration abilities like service-oriented architectures because functions will travel over ECUs and possibly to the cloud over a vehicle's lifetime and future variants. Streamline ECU software development starts with systems development on the digital thread, with most innovation happening in the E/E systems, ensuring that the functions' definition and allocations are coherent.

Watch the on-demand webinar to discover why in-vehicle embedded software development is increasingly displacing mechanical engineering as the differentiator in creating automotive brand experiences.

Vorstellung der Referenten

Siemens Digital Industries Software

Brendan Morris

Senior Technical Marketing Engineer

Brendan spent his early career working in Tier 1 suppliers into the Automotive Industry, focusing primarily on software development in powertrain electronics, however spending some time working in a diverse range of technologies for on and off highway vehicles. He spent the next 10yrs working for several vehicle OEM's at all stages of vehicle development programs. Several of these years leading research projects at Jaguar Land Rover introducing new network technologies into their latest and future E/E Architectures, also represented the company in AUTOSAR WP-A2 Com Work Package. He has also lead several aspects of development and launch of low volume vehicles, including E/E Architecture, and start-up vehicle OEM's as diverse as McLaren Automotive and Rivian.

Capital VSTAR

Mathias Fritzson

Product Manager

Mathias has spent nearly 20 years of his career in embedded development and design of software and multiplexed communication for the automotive industry. His interest in automotive systems and technical curiosity has resulted in key assignments scaling from software engineering on large-scale ECU production programs to research programs in functional safety, base technology development, standardization, and verification on bus technology. Mathias has spent the last decade on AUTOSAR, advocating for the use of the standard while conducting product development and making customers successful. Currently, he is the product manager for Capital VSTAR products. Mathias oversees product development and marketing activities.

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